Columbia University

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Study: Facebook Ads Have Little Effect On Political Campaign

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As Election Day comes closer, you’re likely seeing political ads everywhere you turn — on front lawns, in newspapers, and on television. You’re likely also seeing them on Facebook, and not just for President Barack Obama and Gov. Mitt Romney. Two researchers studied the Facebook ads placed by a candidate running for a state legislature position, seeing if they helped his name recognition or likeability. Unfortunately, in this case, the Facebook ads barely moved the needle for the candidate.

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