Columbia University - AllFacebook

Study Counterpoint: Facebook Political Ads Effective When Used Correctly

Jennifer Moire — Fri, 19 Oct 2012 17:24:04 +0000

Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.

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Study: Facebook Ads Have Little Effect On Political Campaign

Justin Lafferty — Fri, 19 Oct 2012 15:23:52 +0000

As Election Day comes closer, you’re likely seeing political ads everywhere you turn — on front lawns, in newspapers, and on television. You’re likely also seeing them on Facebook, and not just for President Barack Obama and Gov. Mitt Romney. Two researchers studied the Facebook ads placed by a candidate running for a state legislature position, seeing if they helped his name recognition or likeability. Unfortunately, in this case, the Facebook ads barely moved the needle for the candidate.

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INFOGRAPHIC: Facebook Birthplace Harvard Dominates Ivy League Likes

David Cohen — Fri, 04 May 2012 17:47:29 +0000

Harvard University is the birthplace of Facebook, and, according to research from Online Universities, the Crimson also dominate the Ivy League in terms of Facebook likes and people talking about this, with more than 10 times the likes of runner-up Yale University.

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