Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.
Facebook application creator ShortStack reacted to Facebook’s announcement Tuesday that third-party apps are no longer required to create promotions on pages with a new feature that allows page administrators to collect and import likes and comments from their status updates into a database, after which they can both pick random winners for their contests and save those data for future marketing efforts.