Facebook Payments Product Manager Deborah Liu highlighted four applications that are having success with login with Facebook at the Appnation conference in San Francisco Tuesday: ticket discovery app Applauze, women’s fashion commerce app Threadflip, photo app Cooliris, and radio app Swell Radio.
Facebook detailed the changes to its News Feed algorithm that were reported earlier, saying in a Newsroom post that average referral traffic to media sites has leapt by more than 170 percent in the past year.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.
Facebook is testing page post link ads that appear in users’ News Feeds without giving them the option to like or comment, which does not create any engagement, but significantly lowers the costs of running the ads.
When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
Facebook has become a valuable tool for brands to interact with consumers, but what happens when that interaction turns into aggression? Al Jazeera ran a lengthy story about users of the social network accusing embattled oil company BP of threatening them after critical posts, while BP deflected the blame to its public-relations company, Ogilvy & Mather.
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers.