Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.
Reports continue to circulate that Facebook’s mobile applications are draining the batteries of users’ devices, so Kevin Purdy, who writes the Mobilize! blog for IT World, reminded readers of an old solution — using Facebook’s mobile site as an alternative to its apps.
A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.
Nearly one year ago, FenixApps introduced its Social Comments application for Facebook pages, enabling page administrators to comply with the social network’s guidelines on contests. This week, FenixApps rolled out a free mobile version of Social Comments.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
With more than 100 million monthly active users, Facebook-owned photo-sharing network Instagram can get pretty cluttered for users seeking to find the content that interests them most. That’s where new iOS application InstaFeed comes in.
The ability to edit posts has been something Facebook users have desired for quite some time. It appears that day might come soon. Facebook confirmed to AllFacebook that the site is testing the ability to allow users to edit posts they’ve made. Users can already edit comments, but this would be the first step toward being able to edit posts.
Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.