Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.
Attention, Facebook users: If you really want to own a Mercedes-Benz CLA 45 AMG, you’ll have to buy one from a dealer, like everyone else. Facebook pages claiming that they are giving away the automobiles to users who enter contests by liking the pages, liking and sharing promotional posts, and choosing the colors of their cars in comments are scams, according to Hoax-Slayer.
With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
The final match of 2014 FIFA World Cup Brazil, in which Germany edged Argentina 1-0 with a goal late in extra time, was the top sporting event in Facebook’s history, generating more than 280 million interactions (posts, comments, and likes) from 88 million users, according to the Facebook Data Science Team.
The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip.
The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.
Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.