Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
Social marketing platform PromoJam rolled out the latest tool to take advantage of Facebook’s recently relaxed guidelines on promotions, Timeline Manager, which allows page administrators to manage contests, sweepstakes, and promotions directly via their pages’ Timelines.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Facebook announced at the end of September that posts, status updates, photo captions, check-ins, and comments were being added to Graph Search results, and Ashoat Tevosyan, an engineer on the social network’s search quality and ranking team, offered his insights on just how monumental of a task this was, and how it all began.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
Facebook comments are not all fun and games, but a small startup out of Portugal is looking to change that, as Comment Game is taking advantage of the opportunities presented by Facebook’s recently relaxed promotions guidelines.