While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.
Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.
Facebook and Walmart have been in the news this week for comical reasons. Now the heads of the two companies are meeting this week at Walmart headquarters in Bentonville, Ark., in an effort to bolster their relationship.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.
Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.
Facebook commerce and marketing can even work for niche retailers and small businesses.
If you manage a Facebook page for a company that sells things online, do you know which of your Facebook posts are getting the most sales?
We asked Wade Gerten, founder and chief executive officer of 8thBridge, what works and what doesn’t in social commerce.
The Gap, J.C. Penny, Nordstrom and Gamestop all closed storefronts on Facebook.