President Barack Obama had three times as many Facebook friends as his Republican rival, Mitt Romney, on Election Day, and increased his share of Facebook friends 15 times over from 2008, according to a new list of data that examine the 2012 presidential race by the numbers.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
It’s the last weekend of the 2012 presidential campaign, and Facebook wants you to stay connected to the latest news and connect with friends around your favorite candidates via the app center.
Unless you have your head in the sand, you know that Election Day is right around the corner — Nov. 6 to be exact. And as we close in on the end of what’s been dubbed the first social election, Facebook continues to prove that it’s more than just a place to tag friends in photos or share updates about family. The social network is a tool used in the presidential campaigns’ get out the vote efforts, known as GOTV to politicos.
In the waning days of the 2012 presidential campaign, the content President Barack Obama and Republican nominee Mitt Romney post to Facebook reflects their closing arguments to voters and the demographic each candidate is trying to reach.
A while after President Barack Obama’s social media team announced its Facebook application, Republican challenger Mitt Romney came out with his own way of reaching out to those on the social network. But just like any other Facebook app, Romney’s and Obama’s open graph functions want your information. A study by Secure.me analyzed the Obama 2012 app and Romney’s Commit to Mitt app, finding out which side requests more Facebook data from its users.
The Mitt Romney campaign used the occasion of the third and final presidential debate Monday to launch Facebook application Commit to Mitt, which is aimed at encouraging Romney supporters on the social network to promote the Republican challenger to their friends.
