Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
In today’s technology-soaked world, everyone has a smartphone, everyone uses applications, and everyone is on Facebook. Facebook is a free and powerful resource at nearly every company’s disposal. But when developing Facebook apps, there are aspects that are necessary for you to optimize in order to ensure that you and your business stand out from the crowd. You don’t want to be seen as just another story in someone’s news feed. You want to appear unique and important. There are some simple, yet powerful, steps you can take to ensure customers see you this way.
When I read yesterday that the Wall Street Journal is creating a new “LinkedIn Killer” yesterday, I immediately thought about how likely it is that the company botches things up. When was the last time that you’ve visited a content site and were prompted to enter your contact information in order to “connect with the community” and then proceeded to fill out all your information? In theory it makes a lot of sense but no media company that I know of has gotten it right yet.