The dictators of the former Soviet Union may have left this world long ago, but they are alive and well on Facebook.
Guest writer Bastien Hillen says that traditional Facebook management platforms’ reliance on keyword or semantic functionality falls short in recognizing modern “natural” language and variations on words and letters.
Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations.
John Bell is the Global Managing Director of the 360° Digital Influence team at Ogilvy.
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article and aggregated wall post comments from people. Some seemed to feature company logos. When I asked one of my Facebook contacts in our WPPDigital meeting about them, he kind of shook his head in acknowledgment and said, “Yeah, there have been a lot of questions about that. I’m told we are working on a memo that explains it. They plan to have it by tomorrow.” It’s been a few days and no memo.
Over the past couple weeks Facebook has been rolling out an “upgraded” version of user profiles which connects their interests to Facebook Pages. While the concept is an interesting one, the current implementation has been frustrating a lot of users. For one, when you go through the process of shifting to the new design and associating your interests with Pages, many of the new “community Pages” are not properly synced. There are a number of other issues as well.
This afternoon Facebook officially rolled out “Community Pages”, a new form of Facebook Page which is not managed by a specific user but instead by the entire community. It’s also a much more structured version of what Twitter has called the public interest graph. Twitter and Facebook are clearly in a race to structure the world’s data as it’s connected to individuals. Any object, anywhere. Facebook’s solution to tracking these things is a new “like” button.