Community Pages - AllFacebook

Soviet Dictators Live On In Facebook Community Pages

David Cohen — Mon, 14 Nov 2011 12:26:03 +0000

The dictators of the former Soviet Union may have left this world long ago, but they are alive and well on Facebook.

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Facebook Pages, Consider Natural Language Analysis

Guest Blogger — Wed, 05 Jan 2011 14:31:23 +0000

While many brands have created successful Facebook communities, it’s a constant challenge to keep fans, increase the engagement rate and protect brand integrity.

Traditional Facebook community management platforms rely on keyword or semantic functionality to alert moderators of spam or negative content. Where this approach falls short is in the recognition of the modern “natural” language or word and letter variations.

Understanding what your community is saying and participating in the conversation are the two main ingredients of social marketing. But it goes beyond comprehending the well written, correctly spelled post, to awareness of the more than 1,300 chat abbreviations, different alterations and variants of expressions (such as small or capital letters, letter repetition or missing letters, orthographical variations, or non-alpha symbols).

Consider the reality that a fan’s emotional state directly contributes to the spelling and grammatical accuracy of his post. The angrier he is, the faster he types and the more likely he is to make such mistakes. In turn, moderators are probably not alerted of the message as a post to be addressed, when in reality, they must respond immediately to avoid losing momentum, loyalty and credibility.

If a customer called your service hotline and was so angry and flustered that her complaint needed some deciphering, you certainly wouldn’t hang up on her. Yet that is exactly what you are doing to your Facebook fans if you are not using natural language analysis to understand them.

When considering natural language analysis as an element of your community management strategy, it’s important to remember the importance of bridging the gap between intelligence and action.

Sentiment analysis: Beyond the obvious “likes” or positive or negative comments, marketers can harness the power of sentiment recognition to measure the success of a social campaign, identify recurring product issues or even identify competitive offers that are compelling to fans.

Real-time Notification: What’s the use of being able to understand all fan posts and comments if you aren’t able to respond immediately? Filtering out the noise through immediate alerts of fan questions, negative content and sentiment trends is absolutely essential.

In a marketplace that’s increasingly driven by online, peer-based influence and opinion, the importance of natural language will only continue to grow. For businesses using Facebook, incorporating natural language recognition and sentiment analysis can help kick your community management strategy up a notch.

Guest writer Bastien Hill is chief executive officer of Paris-based Scan & Target, which specializes in text analysis.

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Facebook Now Letting Brands Claim Community Pages

Nick O'Neill — Mon, 08 Nov 2010 10:53:53 +0000

Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations.
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Why Facebook Community Pages Are No Big Deal For Brands…Eventually

Jackie Cohen — Wed, 26 May 2010 19:20:42 +0000

John Bell is the Global Managing Director of the 360° Digital Influence team at Ogilvy.
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article and aggregated wall post comments from people. Some seemed to feature company logos. When I asked one of my Facebook contacts in our WPPDigital meeting about them, he kind of shook his head in acknowledgment and said, “Yeah, there have been a lot of questions about that. I’m told we are working on a memo that explains it. They plan to have it by tomorrow.” It’s been a few days and no memo.
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Facebook Users Not Happy With The New Connected Profiles

Nick O'Neill — Thu, 29 Apr 2010 19:40:38 +0000

Over the past couple weeks Facebook has been rolling out an “upgraded” version of user profiles which connects their interests to Facebook Pages. While the concept is an interesting one, the current implementation has been frustrating a lot of users. For one, when you go through the process of shifting to the new design and associating your interests with Pages, many of the new “community Pages” are not properly synced. There are a number of other issues as well.
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Facebook Launches Community Pages And Basis Of Open Graph API

Nick O'Neill — Mon, 19 Apr 2010 17:57:37 +0000

This afternoon Facebook officially rolled out “Community Pages”, a new form of Facebook Page which is not managed by a specific user but instead by the entire community. It’s also a much more structured version of what Twitter has called the public interest graph. Twitter and Facebook are clearly in a race to structure the world’s data as it’s connected to individuals. Any object, anywhere. Facebook’s solution to tracking these things is a new “like” button.
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