Compass Labs IQ - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Compass Labs Launches Facebook Conversion Tracking And Measurement Solution Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/compass-labs-conversion-tracking_b113944#disqus_thread http://allfacebook.com/compass-labs-conversion-tracking_b113944 http://allfacebook.com/?p=113944 Wed, 27 Mar 2013 13:40:09 +0000 Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/action-tracking-buddy-media-compass-labs_b95593#disqus_thread http://allfacebook.com/action-tracking-buddy-media-compass-labs_b95593 http://allfacebook.com/?p=95593 Thu, 26 Jul 2012 11:00:35 +0000