Compass Labs - AllFacebook

Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Justin Lafferty — Wed, 15 May 2013 15:04:41 +0000

Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.

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INFOGRAPHIC: Battle Of The Sexes On Facebook

Justin Lafferty — Tue, 07 May 2013 19:35:58 +0000

Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by men and women on Facebook show that guys tend to like cars, while ladies tend to like retail pages.

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Facebook Marketing Partnership: Compass Labs, ShopIgniter

David Cohen — Mon, 06 May 2013 11:37:17 +0000

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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STUDY: What Do Millennials Like On Facebook?

Justin Lafferty — Wed, 10 Apr 2013 14:14:05 +0000

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”

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Compass Labs Launches Facebook Conversion Tracking And Measurement Solution

Justin Lafferty — Wed, 27 Mar 2013 13:40:09 +0000

Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.

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The AllFacebook Guide To Super Bowl XLVII

Justin Lafferty — Thu, 31 Jan 2013 14:34:58 +0000

On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.

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INFOGRAPHIC: Breaking Down Romney’s And Obama’s Facebook Fans

Justin Lafferty — Mon, 10 Sep 2012 11:53:57 +0000

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

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How Are Facebook Users Interacting With The Olympics?

Justin Lafferty — Thu, 02 Aug 2012 13:57:43 +0000

People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?

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Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics

David Cohen — Thu, 26 Jul 2012 11:00:35 +0000

Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.

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