comScore

Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

FacebookAdvertisingBullhorn3

Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

Read more

Investing In Business Users Will Make Or Break Facebook’s Future

WelcomeToTheFuture304

Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.

Read more

Mark Zuckerberg On Home: ‘It’s Not An Operating System. It’s Not Running Code. It’s A Platform.’

ZuckerbergHeadshot

Facebook Co-Founder and CEO Mark Zuckerberg spoke with Fortune Senior Writer Jessi Hempel last week, one week before the social network’s introduction of its Home overlay for Android phones, saying of Facebook’s earlier mobile efforts, “We were just kind of really behind in terms of the quality level we wanted to be providing.”

Read more

Facebook: The Mobile Network

facebooklogo

Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.

Read more