comScore - AllFacebook

comScore - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 22 May 2013 19:30:21 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Highlights 1Q 2013 Advertising Achievements

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 Mark Zuckerberg On Home: ‘It’s Not An Operating System. It’s Not Running Code. It’s A Platform.’

Facebook Co-Founder and CEO Mark Zuckerberg spoke with Fortune Senior Writer Jessi Hempel last week, one week before the social network’s introduction of its Home overlay for Android phones, saying of Facebook’s earlier mobile efforts, “We were just kind of really behind in terms of the quality level we wanted to be providing.”

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]]> David Cohen http://allfacebook.com/zuckerberg-fortune-jessi-hempel-home_b114585#disqus_thread http://allfacebook.com/zuckerberg-fortune-jessi-hempel-home_b114585 http://allfacebook.com/?p=114585 Fri, 05 Apr 2013 12:10:12 +0000 Facebook: The Mobile Network Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.

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]]> Justin Lafferty http://allfacebook.com/facebook-the-mobile-network_b109702#disqus_thread http://allfacebook.com/facebook-the-mobile-network_b109702 http://allfacebook.com/?p=109702 Wed, 30 Jan 2013 19:33:55 +0000 From Promise To Performance: Measuring Facebook Success Beyond The Like

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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]]> Guest Writer http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182#disqus_thread http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182 http://allfacebook.com/?p=109182 Thu, 24 Jan 2013 11:19:56 +0000 Facebook Is The Most Popular Mobile App In The U.S.

We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.

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]]> Justin Lafferty http://allfacebook.com/facebook-mobile-app-comscore_b109107#disqus_thread http://allfacebook.com/facebook-mobile-app-comscore_b109107 http://allfacebook.com/?p=109107 Wed, 23 Jan 2013 13:43:55 +0000 Facebook Benefits From ComScore’s Beta Release Of Media Metrix Multi-Platform

Facebook received an early holiday gift from ComScore in the form of the digital measurement firm’s new Media Metrix Multi-Platform, which places more emphasis on mobile usage, boosting the social network’s ranking.

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]]> David Cohen http://allfacebook.com/comscore-media-metrix-multi-platform_b105779#disqus_thread http://allfacebook.com/comscore-media-metrix-multi-platform_b105779 http://allfacebook.com/?p=105779 Fri, 30 Nov 2012 11:37:36 +0000 Facebook, ComScore Study Touts Benefits Of Paid Media, Even For Larger Brands

Facebook is hoping to maintain the momentum it sparked with its third-quarter earnings call Tuesday by backing up the words of Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman with data in the form of a joint study with comScore, Understanding Paid and Earned Reach on Facebook.

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]]> David Cohen http://allfacebook.com/understanding-paid-and-earned-reach-on-facebook_b102952#disqus_thread http://allfacebook.com/understanding-paid-and-earned-reach-on-facebook_b102952 http://allfacebook.com/?p=102952 Wed, 24 Oct 2012 12:28:03 +0000 Zuckerberg Salutes Instagram During Facebook’s 3Q Earnings Call

Even though Facebook’s acquisition of Instagram didn’t officially close until early September, too late to have an impact on the social network’s third-quarter results, the photo-sharing application was praised by Facebook Co-Founder and CEO Mark Zuckerberg during the company’s earnings call.

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]]> David Cohen http://allfacebook.com/instagram-3q_b102935#disqus_thread http://allfacebook.com/instagram-3q_b102935 http://allfacebook.com/?p=102935 Wed, 24 Oct 2012 10:08:08 +0000 Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook

How effective is Facebook as a marketing tool for retailers? It depends which study you believe.

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]]> David Cohen http://allfacebook.com/hybris-retailers-study_b101277#disqus_thread http://allfacebook.com/hybris-retailers-study_b101277 http://allfacebook.com/?p=101277 Wed, 03 Oct 2012 18:44:18 +0000 INFOGRAPHIC: Bots Still Plague Facebook, Web Back in July, we wrote about ecommerce site Limited Run, which shuttered its Limited Pressing Facebook page, claiming that 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site. Online advertising firm Solve Media took a closer look at the issue of bots and uncovered some alarming statistics.

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]]> David Cohen http://allfacebook.com/solve-media-bots-infographic_b101080#disqus_thread http://allfacebook.com/solve-media-bots-infographic_b101080 http://allfacebook.com/?p=101080 Tue, 02 Oct 2012 13:19:06 +0000 Report: Instagram Tops Twitter In August

If a picture is worth 1,000 words, it’s certainly worth more than 140 characters, so it should come as no surprise that Facebook-owned photo-sharing application Instagram topped Twitter in terms of average daily active users and time spent on the site for the month of August, according to data provided by comScore to AllThingsD.

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]]> David Cohen http://allfacebook.com/instagram-tops-twitter-in-august_b100784#disqus_thread http://allfacebook.com/instagram-tops-twitter-in-august_b100784 http://allfacebook.com/?p=100784 Thu, 27 Sep 2012 15:02:43 +0000 Facebook Exchange Is Out Of Beta

Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.

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]]> David Cohen http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565#disqus_thread http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565 http://allfacebook.com/?p=99565 Thu, 13 Sep 2012 12:11:29 +0000 Facebook Now The Web’s Second-Most-Popular Video Site

Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.

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]]> Justin Lafferty http://allfacebook.com/facebook-video-comscore-2_b97623#disqus_thread http://allfacebook.com/facebook-video-comscore-2_b97623 http://allfacebook.com/?p=97623 Fri, 17 Aug 2012 18:26:52 +0000 ComScore Examines How Europe Interacts With Facebook

Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.

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]]> Justin Lafferty http://allfacebook.com/comscore-facebook-europe_b94892#disqus_thread http://allfacebook.com/comscore-facebook-europe_b94892 http://allfacebook.com/?p=94892 Wed, 18 Jul 2012 17:45:21 +0000 Facebook Unique Visitors Dropped In May

Online analytics firm ComScore released the latest figures Wednesday about how many people are visiting Facebook. The report showed that unique visitors were down in May from April and March, indicating that the site’s growth might be tapering off.

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]]> Justin Lafferty http://allfacebook.com/facebook-unique-visitor-dropped-in-may_b92492#disqus_thread http://allfacebook.com/facebook-unique-visitor-dropped-in-may_b92492 http://allfacebook.com/?p=92492 Wed, 20 Jun 2012 19:16:29 +0000