For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.
We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.
Facebook received an early holiday gift from ComScore in the form of the digital measurement firm’s new Media Metrix Multi-Platform, which places more emphasis on mobile usage, boosting the social network’s ranking.
Facebook is hoping to maintain the momentum it sparked with its third-quarter earnings call Tuesday by backing up the words of Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman with data in the form of a joint study with comScore, Understanding Paid and Earned Reach on Facebook.
Even though Facebook’s acquisition of Instagram didn’t officially close until early September, too late to have an impact on the social network’s third-quarter results, the photo-sharing application was praised by Facebook Co-Founder and CEO Mark Zuckerberg during the company’s earnings call.
How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
Back in July, we wrote about ecommerce site Limited Run, which shuttered its Limited Pressing Facebook page, claiming that 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site. Online advertising firm Solve Media took a closer look at the issue of bots and uncovered some alarming statistics.
If a picture is worth 1,000 words, it’s certainly worth more than 140 characters, so it should come as no surprise that Facebook-owned photo-sharing application Instagram topped Twitter in terms of average daily active users and time spent on the site for the month of August, according to data provided by comScore to AllThingsD.
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.