If a picture is worth 1,000 words, it’s certainly worth more than 140 characters, so it should come as no surprise that Facebook-owned photo-sharing application Instagram topped Twitter in terms of average daily active users and time spent on the site for the month of August, according to data provided by comScore to AllThingsD.
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.
Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.
Online analytics firm ComScore released the latest figures Wednesday about how many people are visiting Facebook. The report showed that unique visitors were down in May from April and March, indicating that the site’s growth might be tapering off.
There’s more to Facebook marketing besides racking up a bunch of “likes.” ComScore Tuesday released “The Power of Like 2,” which illustrates how companies should focus on engaging fans and sharing content for social marketing success.
According to the latest figures from comScore, Facebook’s user growth figures for April were down dramatically, with the social network up just 5 percent in unique visitors versus April 2011, following growth rates of 24 percent last year and 89 percent in April 2010.
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are eating (and buying) it up.
Could mobile get any hotter? The latest number-crunching data from comScore reveal that Facebookers are more likely to connect to the social network through smartphones than through computers.
Fewer people now log time watching videos on Facebook compared with this time last year, according to the latest comScore numbers.
