Last week Facebook announced that they will partner with Connect Ads, a Cairo-based advertising agency with coverage of 15 vital Arab-speaking regions, to better engage advertisers in the Middle East. This is part of Facebook’s push to ensure that global advertisers have easy access to get their brands and ads onto Facebook. Last year, Facebook worked with iHub as their partner in Southeast Asia and Taiwan, and rapidly grew to be the dominant social network in the Asia-Pacific market. Facebook currently has 10 million regular Facebook users in the Arab market, and plans to repeat the same successes in the Middle East as in Asia-Pac.
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