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Qwiqq, Buying Groups Enable Independent Retailers To Offer Flash Sales Via Facebook

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Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.

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STUDY: Small Businesses Cite Pluses, Minuses Of Facebook’s Impact Over The Past Five Years

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Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.

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Nimble 3.0 Allows Brands To Be More Nimble In Managing Facebook Relationships

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Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.

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