How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing

Guest Writer — Thu, 12 Jul 2012 10:00:29 +0000

To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.

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How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing