Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.
The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.
Many media moguls use a content curator called Storify, which gathers social media reactions to certain topics or events in order to put together story streams. It’s effectively used most through Twitter and Facebook, but it has been discovered that Storify can pull posts from private Facebook profiles, too.
Social sales and marketing software provider Hearsay Social announced the launch of content-curation platform Content Exchange, with Demand Media, Tribune Media Services, and Thomson Reuters already on board as content partners.