Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.
Facebook pranksters have struck again. Earlier this year, users played with a Facebook contest to send rapper Pitbull to the most remote Walmart possible — Kodiak, Alaska. Now a contest sponsored by Chegg and Papa John to send singer Taylor Swift to perform at a high school or college has been taken over. There’s a campaign to send Swift to Horace Mann School for the Deaf in Allston, Mass.
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Miami-based rapper Pitbull calls himself Mr. Worldwide and mentions exotic locales such as Rio de Janiero, Madrid, and Puerto Rico in his songs. Thanks to some pranksters who flexed their muscles through a Facebook contest, Pitbull will probably struggle to find bottle service at one of his future locations — Kodiak, Alaska. The Walmart Facebook page of that town received the most likes in an Energy Sheets-sponsored contest, earning Kodiak an appearance from the popular musician.
Walmart and Energy Sheets teamed up for a simple Facebook contest: The individual Walmart store page to get the most likes will get a visit from rapper Pitbull, an Energy Sheets brand ambassador. However, thanks to a grassroots social media campaign, the Miami native might need to bring a coat. The current leader? Kodiak, Alaska.
As Hurricane Irene bears down on the southeast U.S., government agencies and disaster relief groups are including Facebook in their readiness plans for natural disasters and other potential hazards.
Just in time for the LA auto show, Ford announced a new contest today on Facebook asking their fans to name their new performance package. The prize? A two-year lease on the new 2012 Ford Mustang.
What would you do for $1,000? That’s the question the new Crank sweepstakes is asking. And yes, that’s Crank 2 High Voltage the movie. In theaters on April 17th, the Lionsgate film is running a sweepstakes, 14 Days of Mayhem, to promote the upcoming Crank. And this contest is mayhem indeed (access the contest here). The Visionaire Group is the creative agency behind this unique application.
Leveraging Facebook Connect, the Crank sweepstakes not only makes it easy to register for the contest but it uses the handy Facebook newsfeed in order to spread the promotion throughout your social graph. And in a potentially controversial marketing ploy, Crank is asking the participants to publish some pretty crazy stuff in their news feeds.