Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.
If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.
Contests are all over Facebook — some are fun and play by the rules, others are boring or illegal. ShortStack put together an interesting infographic that offers tips for brands and pages that want to create a Facebook contest that draws people in. ShortStack broke these steps down scientifically.
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.
Facebook contests have been used by page administrators for years to help drive engagement with their pages, and the importance of complying with Facebook’s rules on contests has repeatedly been stressed, but what about the contest rules themselves? That’s where Zeus, an online promotion-building application from Marden-Kane’s Bolt Apps unit, comes in.
Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.
Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?
Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.