The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Instagram held its 10th Worldwide InstaMeet earlier this month, and users in hundreds of cities across the world were joined by brands that use the Facebook-owned photo- and video-sharing network. Two of those brands — the tourism bureau for Australia’s Queensland region and Madewell – were spotlighted in a post on the Instagram for Business blog.
The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.
This is definitely one of the more unique contests to make its way onto Facebook: Film and television production company Doin’ Time Entertainment and rapper and actor Ice-T teamed up on Inmates with Talent, which, as the name implies, is a talent contest for inmates of Indiana’s Putnamville Correctional.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.