Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.
Because sometimes a Facebook page just isn’t enough, PageYourself announced the launch of f-Site, which allows page administrators to create websites within the social network, either from pre-existing themes or from scratch.
Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
Social marketing platform PromoJam rolled out the latest tool to take advantage of Facebook’s recently relaxed guidelines on promotions, Timeline Manager, which allows page administrators to manage contests, sweepstakes, and promotions directly via their pages’ Timelines.
European and Asian social media agency KRDS officially launched its PromoFactory product for Facebook page administrators earlier this week, after introducing it last month, and the Facebook Preferred Marketing Developer marked the launch with an infographic comparing the performance of posts by brands on the social network and Timeline contests and promotions.
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.