Consumption of videos has exploded on Facebook in recent months, and custom-video-player creator LittleCast has created four viral video platforms to help brands take advantage, with some big-name musical talent already on board.
How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
For the second consecutive year, defense contractor and industrial corporation Raytheon is celebrating National Engineers Week with its Build It Better video contest, in which students 18 and under can win grants of up to $2,000 for their classrooms.
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
Most fans will never get to attend the Super Bowl, but Wilson, which makes the game balls for the National Football League, is giving fans who follow Wilson Football on Instagram the chance to have their names sewn into official game balls to be used during Super Bowl XLVIII.
Facebook and Twitter have gone to the dogs, and this is not necessarily a bad thing. WOOFipedia, an online destination for dog-lovers created by the American Kennel Club, teamed up with gift-card and greeting-card outfit Cleverbug to enable WOOFipedia users to create printed and digital photo cards featuring their dogs and share them via Facebook or Twitter.