Contests - AllFacebook

5 Changes That Would Greatly Improve Facebook

Justin Lafferty — Fri, 17 May 2013 12:26:58 +0000

Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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Visualizing Marketing Success On Instagram Takes Imagination

Justin Lafferty — Wed, 01 May 2013 15:55:10 +0000

Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.

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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Dennis Yu — Wed, 01 May 2013 13:19:48 +0000

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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INFOGRAPHIC: Elements Of A Perfect Facebook Contest App

Justin Lafferty — Tue, 23 Apr 2013 18:23:39 +0000

Contests are all over Facebook — some are fun and play by the rules, others are boring or illegal. ShortStack put together an interesting infographic that offers tips for brands and pages that want to create a Facebook contest that draws people in. ShortStack broke these steps down scientifically.

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10 Reminders Before Launching Facebook Apps

Guest Writer — Fri, 19 Apr 2013 11:38:06 +0000

Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.

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The Dangers Of Facebook Sweepstakes And Contests

Guest Writer — Fri, 12 Apr 2013 13:29:20 +0000

Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.

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Zeus Is Loose: Bolt Apps Releases App That Crafts Rules For Facebook Contests

David Cohen — Tue, 09 Apr 2013 15:59:33 +0000

Facebook contests have been used by page administrators for years to help drive engagement with their pages, and the importance of complying with Facebook’s rules on contests has repeatedly been stressed, but what about the contest rules themselves? That’s where Zeus, an online promotion-building application from Marden-Kane’s Bolt Apps unit, comes in.

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Offerpop Adds One-Click Facebook Open Graph Actions To Photo Contest App

David Cohen — Mon, 08 Apr 2013 11:39:41 +0000

Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

Guest Writer — Fri, 29 Mar 2013 10:22:55 +0000

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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INFOGRAPHIC: How To Run A Facebook Contest

Justin Lafferty — Tue, 05 Mar 2013 17:50:47 +0000

Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.

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Five Key Tips For Facebook Page Marketers

Guest Writer — Tue, 26 Feb 2013 20:00:37 +0000

Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.

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4 Mistakes That Will Get Your Facebook Contest Shut Down

Guest Writer — Wed, 20 Feb 2013 18:50:50 +0000

Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest. Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application.

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Raytheon Celebrates National Engineers Week With Facebook Contest

Justin Lafferty — Tue, 19 Feb 2013 19:13:36 +0000

As a salute to National Engineers Week (Feb. 17 to 23), Raytheon launched a Facebook campaign to bring engineering into the everyday lives of K-12 students. Through Build It Better, students can earn money for their classrooms by using the application on Raytheon’s MathMovesU Facebook page to engineer a better flow for an aspect of their school.

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How To Grow Your Business Using Facebook

Guest Writer — Wed, 06 Feb 2013 14:30:22 +0000

Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.

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Add Custom Videos To Facebook Pages With TabSite Brand VideoMaker App

David Cohen — Wed, 06 Feb 2013 11:00:13 +0000

Facebook marketing and page-management firm TabSite rolled out its Brand VideoMaker App, which allows page administrators to create custom videos for their pages.

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