We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
When Adobe announced social marketing software suite Adobe Social in March, it pegged the availability date as “late 2012.” Late 2012 has arrived, as Adobe Social was released for general availability Thursday.
Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.
Adobe is upgrading its tools for publishing, engagement, analytics, and marketing via Facebook.
Adobe Systems is acquiring Efficient Frontier, bringing together a leader in software for digital media creation with a Facebook advertising management platform.
Facebook has allegedly adjusted its news feed to give equal visibility to posts coming from all of the third party publishing applications.
Marketers spent 25 percent more on Facebook advertising during the third quarter of 2011 compared with the second quarter, resulting in a 54 percent quarterly jump in the average cost per click.
Facebook has an upgraded page insights application programming interface that includes a nifty metric called people talking about this. This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. More of them will come out soon.
Use third-party posting applications at your own risk.
Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.