The most basic way to gain a Facebook following is to offer people something they like and talk with them about it. The people at Eat24, an online food-delivery service, have perfected this equation. Eat24 connects with foodies through Facebook, engaging in dialog about delicious dishes, while posting food-related humor and photos of tantalizing meals. The company has grown from a two-person operation to a company of more than 100 employees with a network of 20,000 restaurants across America.
As brand monitoring and oversight continue to increase in importance for companies using Facebook and other social networks, SocialVolt introduced a new solution, Channels, which combines monitoring, publishing, moderation, and risk management in one suite of tools.