Conversion Measurement - AllFacebook

Facebook Releases New IOS SDK

David Cohen — Mon, 25 Feb 2013 17:16:55 +0000

Facebook Monday released a new version of its software-development kit for iOS, iOS SDK 3.2, and the social network also revamped its iOS developers’ center, in an effort to ease the process for developers creating Facebook-integrated iOS applications.

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Facebook Shares Highlights Of Performance Marketing Panel Discussion

David Cohen — Fri, 15 Feb 2013 12:41:49 +0000

Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

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Facebook Launches New Conversion Measurement

Justin Lafferty — Tue, 22 Jan 2013 14:51:14 +0000

In an effort to help marketers better track sales, Facebook launched a new conversion measurement Tuesday, allowing advertisers to measure the return on investment of their Facebook ads by tracking user actions such as registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and switches to another to make the purchase.

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