The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
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Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.