Conversion Tracking - AllFacebook

8 Critical Steps For B2B Facebook Advertising Success

Guest Writer — Tue, 12 Mar 2013 14:24:43 +0000

Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.

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What Does The Facebook Card Mean For Brands?

Justin Lafferty — Tue, 05 Feb 2013 14:53:33 +0000

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

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Webtrends Deepens Facebook Marketing Offerings

Justin Lafferty — Tue, 29 Jan 2013 13:22:52 +0000

Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.

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VIDEO: How To Use Facebook’s Conversion Tracking

Justin Lafferty — Thu, 24 Jan 2013 13:19:01 +0000

Facebook recently launched a new conversion metric, making it easier for businesses to tell if users made purchases based on advertisements on the social network. Social media expert Jon Loomer illustrated how businesses can use this new practice to create offsite pixels, which signal events that happened while users browsed websites.

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Facebook Expands Ad Conversion Tracking Beta Test

Nick O'Neill — Tue, 09 Mar 2010 19:45:07 +0000

We’ve been receiving messages from users over the past 24 hours that they’ve been granted access to Facebook ad conversion beta test. Last month we covered the beta testing of the Facebook ad conversion tracking tool and now we have access to the implementation guide that Facebook is providing advertisers with.
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Facebook Releases Beta Version Of Ad Conversion Tracking

Nick O'Neill — Thu, 11 Feb 2010 10:36:44 +0000

Facebook has officially begun rolling out the beta version of their ad conversion tracking tool to a small group of advertisers on the site. As Facebook describes the service, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” It’s a feature which Google has offered within their Analytics and Adwords product for sometime now, and Facebook is finally beginning to roll it out for their advertisers.
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