Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions from ads on the social network.
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
A common perception of Facebook’s efforts on the search front is that they have stalled since its introduction of Graph Search at the beginning of last year, but this is not so, Co-Founder and CEO Mark Zuckerberg said Wednesday during the company’s second-quarter earnings call.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.