Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Facebook posted strong second-quarter earnings, with 88 percent of its total revenue coming from advertising, but would it have been able to deliver similar results in 2003? No, according to Kenshoo Chief Marketing Officer Aaron Goldman.
HTTPS, or Hypertext Transfer Protocol Secure, is now the default for all Facebook users, putting the wraps on a process the social network started last November, Software Engineer Scott Renfro announced in a note on the Facebook Engineering page.
Facebook Exchange Partnerships Manager Josh Butler spoke about the social network’s real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA‘s Real-Time Buying summit in Century City, Calif., last Thursday.
Stéphane Le Viet, founder and CEO of Facebook social recruiting company Work4 Labs, shared four ways that Facebook’s recently introduced advertising options can be used as part of the recruiting process.
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.