Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.
As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.
Facebook is seeking the dismissal of a $15 billion lawsuit that accuses it of secretly tracking its users’ Internet activity after they leave the social network’s platform, saying that the plaintiffs failed to offer specific examples of how they were harmed by its alleged actions.
Irish eyes (and those of the rest of the European Union) are finally smiling on Facebook, as Ireland’s Office of the Data Protection Commissioner announced that “the great majority” of the privacy recommendations it made to the social network to keep it in compliance with those of the EU have been “fully implemented to the satisfaction of this office.” The major concession by Facebook: Its tag suggest feature, which enabled facial recognition for Facebook photos, has been turned off for all new users in the EU, with existing users to lose access to the feature by Oct. 15.
Have you ever wondered what advice a hacker would give you to protect your Facebook account from his or her kind? Core Security, a provider of predictive security intelligence solutions, got the scoop from some of its staffers.
With Facebook Exchange, users will see more targeted ads based on what they’ve recently posted or searched for as the company tries to boost revenue. While you’re probably growing used to that, it represents a change in Facebook’s stance toward cookies.