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10 Reminders Before Launching Facebook Apps

Guest Writer — Fri, 19 Apr 2013 11:38:06 +0000

Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.

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8 Critical Steps For B2B Facebook Advertising Success

Guest Writer — Tue, 12 Mar 2013 14:24:43 +0000

Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.

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WARNING: Emails Promoting ‘Business’ Flash Player Lead To Facebook Malware

David Cohen — Tue, 19 Feb 2013 12:52:33 +0000

Attention, Google Chrome users: There is no such thing as a “business” Flash player, and downloading any browser extensions billed as such will bring some serious malware with it.

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Facebook’s View Tags Show That Views Can Be More Valuable Than Clicks

Justin Lafferty — Tue, 20 Nov 2012 18:14:18 +0000

As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.

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Facebook Urges Dismissal Of $15B Internet Tracking Lawsuit

David Cohen — Mon, 08 Oct 2012 11:50:47 +0000

Facebook is seeking the dismissal of a $15 billion lawsuit that accuses it of secretly tracking its users’ Internet activity after they leave the social network’s platform, saying that the plaintiffs failed to offer specific examples of how they were harmed by its alleged actions.

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Facebook Scraps Tag Suggest Facial-Recognition Feature In EU, Gets Thumbs Up From Ireland DPC

David Cohen — Fri, 21 Sep 2012 11:39:56 +0000

Irish eyes (and those of the rest of the European Union) are finally smiling on Facebook, as Ireland’s Office of the Data Protection Commissioner announced that “the great majority” of the privacy recommendations it made to the social network to keep it in compliance with those of the EU have been “fully implemented to the satisfaction of this office.” The major concession by Facebook: Its tag suggest feature, which enabled facial recognition for Facebook photos, has been turned off for all new users in the EU, with existing users to lose access to the feature by Oct. 15.

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Hackers On How To Prevent Your Facebook Account From Being Hacked

David Cohen — Wed, 27 Jun 2012 15:59:18 +0000

Have you ever wondered what advice a hacker would give you to protect your Facebook account from his or her kind? Core Security, a provider of predictive security intelligence solutions, got the scoop from some of its staffers.

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With Facebook Exchange, Company Changes Stance On Cookies

Justin Lafferty — Thu, 14 Jun 2012 18:44:46 +0000

With Facebook Exchange, users will see more targeted ads based on what they’ve recently posted or searched for as the company tries to boost revenue. While you’re probably growing used to that, it represents a change in Facebook’s stance toward cookies.

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Facebook Cookies Raise The Ire of German Officials

Jennifer Moire — Thu, 03 Nov 2011 14:40:10 +0000

The relationship between Germany and Facebook couldn’t be called warm before, and now a watchdog group in the country is expressing concerns over the social networking site’s use of cookies.

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