The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.
Cost Per Impression
Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social’s competition.
Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.