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<title>Cost Per Impression - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<title>Facebook Shares Highlights Of Performance Marketing Panel Discussion</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/01/FacebookStudioLogo.jpg"><img class="alignright size-full wp-image-109402" title="FacebookStudioLogo" src="http://allfacebook.com/files/2013/01/FacebookStudioLogo.jpg" alt="" width="180" height="185" /></a>Facebook shared highlights of its recent <a title="Facebook Studio To Host Live Panel Discussion On Performance Marketing" href="http://allfacebook.com/live-panel-discussion-performance-marketing_b109401" target="_blank">panel discussion on performance marketing</a> in a <a title="Steps to Successful Performance Marketing on Facebook" href="http://www.facebook-studio.com/news/item/steps-to-successful-performance-marketing-on-facebook" target="_blank">post on its Facebook Studio blog</a>.</p>
<p> <a href="http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#more-110900" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#disqus_thread</comments>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversion Measurement]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[Cost Per Impression]]></category>
		<category><![CDATA[Costs Per Acquisition]]></category>
		<category><![CDATA[CPAs]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPMs]]></category>
		<category><![CDATA[Dhiraj Kumar]]></category>
		<category><![CDATA[Domain Ads]]></category>
		<category><![CDATA[Facebook Studio]]></category>
		<category><![CDATA[James Dailey]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile App Install Ads]]></category>
		<category><![CDATA[Mobile Application Install Ads]]></category>
		<category><![CDATA[Nanigans]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Offers]]></category>
		<category><![CDATA[Optimized Cost Per Impression]]></category>
		<category><![CDATA[Optimized CPM]]></category>
		<category><![CDATA[Page Post Ads]]></category>
		<category><![CDATA[PeixeUrbano]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Preferred Marketing Developers]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Susan Buckner]]></category>
		<category><![CDATA[Yepme]]></category>
<pubDate>Fri, 15 Feb 2013 12:41:49 +0000</pubDate>
  
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<item>
<title>Where Can Facebook Advertisers Get The Most Bang For Their Buck?</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/08/archery1.jpg"><img class="alignright size-full wp-image-97172" style="margin: 10px;" title="archery" src="http://allfacebook.com/files/2012/08/archery1.jpg" alt="" width="180" height="180" /></a>Keeping <a href="http://allfacebook.com/facebook-olympics-interacting_b96213" target="_blank">with the theme of the Olympic Games</a>, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in <a href="http://www.kenshoo.com/globalgames/" target="_blank">Kenshoo Social&#8217;s competition</a>.</p>
<p> <a href="http://allfacebook.com/kenshoo-social-olympics-advertising_b97169#more-97169" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/kenshoo-social-olympics-advertising_b97169#disqus_thread</comments>
<link>http://allfacebook.com/kenshoo-social-olympics-advertising_b97169</link>
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		<category><![CDATA[News]]></category>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Austria]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[Cost Per Impression]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook Ads]]></category>
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		<category><![CDATA[India]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Kenshoo]]></category>
		<category><![CDATA[Kenshoo Social]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[Turkey]]></category>
<pubDate>Tue, 14 Aug 2012 13:35:55 +0000</pubDate>
  
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<item>
<title>Facebook Takes Early Financial Hit, But Execs Believe In Recovery</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/image-16.jpeg"><img class="alignright size-full wp-image-95709" style="margin: 10px;" title="image-16" src="http://allfacebook.com/files/2012/07/image-16.jpeg" alt="" width="180" height="180" /></a>Facebook&#8217;s <a href="http://allfacebook.com/2q-earnings-report-opinions_b95658" target="_blank">first quarterly financial report</a> since going public offered some good news and some bad news for the company. The good news? Facebook is continually <a href="http://allfacebook.com/facebook-2q-users_b95681" target="_blank">gaining users, especially on mobile</a>. The bad news? The company took a <a href="http://investor.fb.com/releasedetail.cfm?ReleaseID=695976" target="_blank">major financial hit in stock compensation</a> after the post-initial public offering freefall. But the three executives on Thursday&#8217;s earnings call — Co-Founder and CEO <a href="http://allfacebook.com/zuckerberg-patent_b95297" target="_blank">Mark Zuckerberg</a>, Chief Operating Officer <a href="http://allfacebook.com/sheryl-sandberg-board_b92933" target="_blank">Sheryl Sandberg</a>, and Chief Financial Officer <a href="http://allfacebook.com/facebook-zuckerberg_b82522" target="_blank">David Ebersman</a> — are confident in Facebook&#8217;s future.</p>
<p> <a href="http://allfacebook.com/facebook-second-quarter-report-financials_b95697#more-95697" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/facebook-second-quarter-report-financials_b95697#disqus_thread</comments>
<link>http://allfacebook.com/facebook-second-quarter-report-financials_b95697</link>
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		<category><![CDATA[News]]></category>
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		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cost Per Impression]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[David Ebersman]]></category>
		<category><![CDATA[Earnings Call]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook phone]]></category>
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		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile news feed]]></category>
		<category><![CDATA[Mobile users]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Second quarter]]></category>
		<category><![CDATA[Second quarter report]]></category>
		<category><![CDATA[Sharing]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Social Ads]]></category>
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		<category><![CDATA[United States]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[Wall Street]]></category>
		<category><![CDATA[Zynga]]></category>
<pubDate>Thu, 26 Jul 2012 20:13:58 +0000</pubDate>
  
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