Cost Per Thousand Impressions
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
Facebook giveth, and Facebook taketh away? Some advertisers, including Swedish ad agency Limebound, are reporting that the cost-per-click option has been removed from the “Optimization & Pricing” tab in Power Editor.
Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, analyzed more than 300 billion ad impressions on the social network during the third quarter of 2014 from clients using its advertising automation software, and it found that 95 percent of total ad spend went to Facebook’s three main direct-response ad units: unpublished link ads, mobile application install ads and domain ads.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
The social marketing opportunities presented by 2014 FIFA World Cup Brazil – which kicks off Thursday and runs through the championship game July 13 — are unparalleled, and social marketing solutions provider SocialCode will manage campaigns during the tournament for some of the world’s largest brands.
How important is engagement with Facebook pages when it comes to return on investment from advertising on the social network? Not very, according to a new report by social marketing solutions provider SocialCode.