With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.
Gannett-owned PointRoll will release a new Facebook mobile ad product, the rich media page post link ad, aimed at boosting reach, increasing application installations, and reaching blocks of potential customers via creative optimization of targeting.
Fast casual restaurant chains giving away lunch is far from a new concept, but the giveaways are usually tied to purchases. In the case of a sweepstakes created by Cosi and brand loyalty and engagement platform PunchTab, winners are rewarded for sharing the sweepstakes and other special offers via Facebook, Twitter, Pinterest, and mobile check-ins.
The California Pizza Kitchen Facebook page was bombarded with fake coupons created by peta2, the youth division of People for the Ethical Treatment of Animals, which was protesting the dehorning of cows that used for milk by the restaurant chain’s suppliers.
The Facebook like is not the only step of marketing on the social network, but it is the all-important first step to engaging with potential clients and customers. Social media marketing suite Wishpond offered seven top ways that brands can boost their like totals.
Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.