The list of coupons being offered via Facebook will get a little tastier and sweeter Tuesday, when CoupSmart powers a small giveaway by chocolatier Lindt — that is if you consider 1 million bags of Lindor truffles to be small.
Who needs a website when you can have a Facebook page? A recent survey by market-research firm Lab42 found that 50 percent of the 1,000 social media users who were polled believe Facebook pages are more useful than brands’ websites, and 82 percent feel that pages are good places to interact with brands.
Brands looking for innovative ways to bring traffic into their physical stores have found success using the iOS Passbook application, which allows nearby businesses to send deals directly to the iPhone. Now companies can provide innovative Passbook coupons through Woobox, a Facebook app developer.
As more consumers rely on social networks for recommendations and reviews, more and more of that content, including likes on Facebook, is being paid for by brands, with a report from research firm Gartner projecting that 10 percent to 15 percent of social media ratings and reviews will be fake by 2014, going as far as to predict that the Federal Trade Commission will bring litigation against at least two Fortune 500 companies for such conduct over the next two years.
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.
Hertz is using its Facebook page to offer a coupon with a twist: The more times a button labeled “share it up”s is clicked, the higher the value of the coupon gets.