Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
Facebook continues to update its mobile applications, and this time it was Android’s turn, as the social network officially rolled out an update that it had quietly begun pushing to users last week outside of the Google Play store.
Facebook pushed its latest iOS native application update Monday, giving users the ability to change their cover photo from their phone or tablet. The latest version of the iOS app also improved group messaging features.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Some Facebook users who have not yet been upgraded to the new News Feed are seeing a new layout for page like stories, both sponsored and organic, which appears similar to how those posts will appear in the revamped News Feed.
Facebook Co-Founder and CEO Mark Zuckerberg compared the social network’s revamped News Feed to a personalized newspaper when it was introduced Thursday at a press event at its headquarters in Menlo Park, Calif. But how does the new News Feed impact actual journalists?