Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.
Most food-based Facebook contests want to leave users with a lasting impression. Jell-O’s newest Facebook contest is all about making the product disappear as quickly as possible. The company wants to see who can eat its pudding the fastest, and it’s getting its 525,000-plus fans into the fun, as part of the Jell-O Pudding Prix.
Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.
Two big announcements from Facebook to close out Monday, regarding advertising and Facebook Studio. First, the social network is calling upon some of the leading advertising executives for a think tank session at the Cannes Lions International Advertising Festival in France. Second, Facebook is introducing Facebook Studio Edge, a new program on the Facebook Studio site that updates agencies on Facebook’s latest products and best practices.