Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
The cost per thousand impressions (CPMs) for more than 100 retail advertisers and partners on the Nanigans Ad Engine platform increased by 2.9 times in the fourth quarter of 2013 when compared with the year-ago period, while cost per click rose 35 percent year-over-year, and revenue per click shot up 83 percent, according to the latest figures from Nanigans.
With Facebook’s fourth-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing statistics from two of its clients, an online retailer and a lead-generation company.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
With Facebook’s fourth-quarter earnings call set for Wednesday, Jan. 29, digital marketing company Kenshoo provided a look at its analysis of more than 115 billion fourth-quarter ads on the social network, in infographic form.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.