One of the first Facebook Exchange partners, AdRoll, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.
