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<title>CPCs - AllFacebook</title>
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<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<title>INFOGRAPHIC: Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/02/AdRollFBLogo.jpg"><img class="alignright size-full wp-image-111301" style="margin-left: 10px; margin-bottom: 10px;" title="AdRollFBLogo" src="http://allfacebook.com/files/2013/02/AdRollFBLogo.jpg" alt="" width="180" height="180" /></a>One of the first <a title="Adobe Touts Successful Beta-Test Of Facebook Exchange With Adobe Media Optimizer" href="http://allfacebook.com/adobe-beta-test-facebook-exchange_b110850" target="_blank">Facebook Exchange</a> partners, <a title="Facebook Exchange Is Out Of Beta" href="http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565" target="_blank">AdRoll</a>, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.</p>
<p> <a href="http://allfacebook.com/infographic-adroll-facebook-exchange_b111300#more-111300" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/infographic-adroll-facebook-exchange_b111300#disqus_thread</comments>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[AdRoll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[Cost Per Thousand Impressions]]></category>
		<category><![CDATA[Cost Per Unique]]></category>
		<category><![CDATA[CPCs]]></category>
		<category><![CDATA[CPMs]]></category>
		<category><![CDATA[CTRs]]></category>
		<category><![CDATA[Facebook Exchange]]></category>
		<category><![CDATA[FBX]]></category>
		<category><![CDATA[Marketing]]></category>
<pubDate>Thu, 21 Feb 2013 15:07:31 +0000</pubDate>
  
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<title>Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/TBGDigitalLogo.jpg"><img class="alignright size-full wp-image-94775" title="TBGDigitalLogo" src="http://allfacebook.com/files/2012/07/TBGDigitalLogo.jpg" alt="" width="180" height="180" /></a>Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist <a title="Report: Sponsored Stories, Mobile Ad Targeting Drive Facebook’s 2Q Ad Metrics" href="http://allfacebook.com/tbg-digital-2q-2012_b94773" target="_blank">TBG Digital</a>, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.</p>
<p> <a href="http://allfacebook.com/tbg-3q-2012-report_b102684#more-102684" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/tbg-3q-2012-report_b102684#disqus_thread</comments>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[CPCs]]></category>
		<category><![CDATA[CTRs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Page Post Ads]]></category>
		<category><![CDATA[Preferred Marketing Developers]]></category>
		<category><![CDATA[Simon Mansell]]></category>
		<category><![CDATA[Sponsored Stories]]></category>
		<category><![CDATA[TBG Digital]]></category>
<pubDate>Mon, 22 Oct 2012 10:48:05 +0000</pubDate>
  
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