Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Following last week’s announcement of an expanded partnership with customer-relationship-management system SugarCRM, social analytics and engagement solutions provider NextPrinciples Tuesday named SugarCRM as one of three new customers for its Insight-to-Action platform, joined by Marathon Sports and IT World Canada.
When social analytics and engagement solutions provider NextPrinciples debuted its Insight-to-Action integrated platform in January, one of the features it highlighted was the platform’s ability to integrate with existing customer-relationship-management systems such as that of SugarCRM. The two companies further extended their ties by announcing an expanded partnership Wednesday.
The Facebook and social analytics and engagement sector welcomed a new entrant Wednesday: integrated platform Insight-to-Action, from NextPrinciples.
Facebook and social ad-management software provider Buddy Media acquired Facebook advertising developer Brighter Option and social commerce and analytics startup Spinback over the past year, but it may find itself on the other side of the table soon.
Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.
AgoraPulse is tailoring its entry into the customer-relationship-management field to small and midsized businesses, emphasizing its self-service interface and affordable pricing.
Providing customer service via Facebook is becoming more mainstream, as a survey of 331 companies with annual revenue of more than $10 million found that 23 percent of them provide customer service and support via the social network.
