The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.
The Facebook Data Science Team continued to analyze 2014 FIFA World Cup Brazil as the tournament’s round of 16 came to a close, examining how users in different countries refer to “soccer” and “goals,” as well as compiling a list of the 10 goals that have generated the most shared posts and comments about goals.
The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.
The Group A matches of 2014 FIFA World Cup Brazil concluded Monday, with host Brazil winning the group by defeating Cameroon 4-1, while Mexico also advanced to the tournament’s elimination round with a 3-1 victory over Croatia. According to the Facebook Data Science Team, the simultaneous matches led to more than 41 million interactions (posts, comments, and likes) on the social network, from some 18 million users.
More than 58 million Facebook users were responsible for more than 140 million interactions on the first day of 2014 FIFA World Cup Brazil, on which host Brazil defeated Croatia 3-1, and Brazil’s Neymar was the topic of many of those interactions.
Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.