Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Socialbakers, which hosts a treasure trove of Facebook data, plans to expand its analytics power. The company announced Monday that it has acquired SocialBrando, an advertising firm based in Croatia. Socialbakers must’ve made SocialBrando — the company’s 10th international office — an offer it couldn’t refuse.
Facebook played a part in an operation led by the Federal Bureau of Investigation that resulted in 10 arrests related to an international cyber-criminal network that was believed to have infected some 11 million computers and caused more than $850 million in total losses.
According to Reuters, Croatia’s newly elected President, Ivo Josipovic, is currently overwhelmed with friend requests on Facebook. Apparently the celebrity President has not yet figured out the advantage of using a Facebook Page over a personal profile. The new President told state radio “I have 5,000 friends, which is the maximum allowed on Facebook. I also have another 7,000 waiting so I don’t know how we’ll work that out.”
Facebook is rapidly becoming a platform for organizing protests around the world, Croatia being the latest country to do so. According to the Canadian Press, “thousands of members of an anti-government Facebook group are set to leave cyberspace and take their protests to the streets” today. The group has over 60,000 members but there is no news yet about whether or not the protests have actually materialized.
Last week I wrote about a Croatian Facebook user who was jailed after creating a group called “I bet I can find 5,000 people that hate the Prime Minister.” The group now has over 15,000 members and the creator of the group was ultimately released. I also read this week that the Prime Minister called for an investigation into the jailing as they were inappropriate.