Facebook’s efforts to acquire satellite navigation startup Waze in a deal potentially valued at as high as $1 billion have hit a major roadblock, as Israeli daily newspaper Calcalist reported that Waze’s co-founders and CEO are balking at the shuttering of the company’s development center in Israel and the relocation of some of its employees to the social network’s headquarters in Menlo Park, Calif.
Several brands on Facebook are getting into the act of crowdsourcing. Count Sports Illustrated in that group. For the second year in a row, the magazine is turning to its Facebook fans to choose its year-end awards.
App.net Founder and CEO Dalton Caldwell is not a fan of Facebook, which claims that his product is too similar to the social network’s app center. So after Caldwell wrote some not-so-kind words for Facebook Co-Founder and CEO Mark Zuckerberg, he broke away from the site and let the public decide if App.net — a paid social platform — is a worthwhile endeavor. Hoping to crowdsource fundraising efforts and raise $500,000 to get the company off the ground, Caldwell far surpassed that.
Even professional athletes are getting into the act of crowdsourcing via Facebook. DeAngelo Williams, a running back for the National Football League’s Carolina Panthers, recently asked his Facebook fans to suggest a dance to do when he scores a touchdown during the preseason.
Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
If a Facebook user has shown enough interest in your company to like your page, why not tap their insight and advice? That’s the thinking behind Napkin Labs’ take on crowdsourcing, an application called Brainstorm.
Why create an ad for Facebook yourself, when you can lean on a host of advertising experts and creatives for help? That’s the thinking behind Trada, which bills itself as a crowdsourced marketplace for ads on the social network.