crowdsourcing

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

REPORT: Fate Of Israel Development Center, Employees Holding Up Facebook-Waze Talks

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Facebook’s efforts to acquire satellite navigation startup Waze in a deal potentially valued at as high as $1 billion have hit a major roadblock, as Israeli daily newspaper Calcalist reported that Waze’s co-founders and CEO are balking at the shuttering of the company’s development center in Israel and the relocation of some of its employees to the social network’s headquarters in Menlo Park, Calif.

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Take That, Zuck: App.net Founder Raises More Than $700,000

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App.net Founder and CEO Dalton Caldwell is not a fan of Facebook, which claims that his product is too similar to the social network’s app center. So after Caldwell wrote some not-so-kind words for Facebook Co-Founder and CEO Mark Zuckerberg, he broke away from the site and let the public decide if App.net — a paid social platform — is a worthwhile endeavor. Hoping to crowdsource fundraising efforts and raise $500,000 to get the company off the ground, Caldwell far surpassed that.

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Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

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Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

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