Let’s be honest: You watch the Super Bowl as much for the ads as for the football. And the always hotly anticipated ads make for great conversation, both in real-life and on social media. Social influence marketing platform Crowdtap polled 1,000 men and women to find out how consumers will be sharing Super Bowl ads before, during, and after the big game Sunday.
People use Facebook as a referral service all the time — for restaurants, services, and vacation destinations. The social network has also been a great way to learn about movies, as research from Crowdtap shows that three out of four Facebook users learn about new flicks from their friends.