This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Is There Room For More Ads On Facebook?
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Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads
AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.
How Did Slate Double Its Facebook Referrals?
Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.
Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Another Advertising Option For Facebook’s News Feed: Unpublished Posts
Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.
Facebook’s Graph Search: The Nuts And Bolts
Facebook continues to share technical details on how its recently introduced graph search feature works, with Sriram Sankar, who works on search quality and ranking for the social network, posting a detailed note on the topic on the Facebook Engineering page.
INFOGRAPHIC: Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting
One of the first Facebook Exchange partners, AdRoll, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.
Ampush Details Successful Facebook Marketing Campaign For LivingSocial
Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.
Facebook Marketing Suite Kenshoo Social 2.0 Debuts
Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.
From Promise To Performance: Measuring Facebook Success Beyond The Like
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.
