A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.
Customer Relationship Management
Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
Struggling to beat Facebook’s algorithm to garner more organic views for your posts? A new tool by Attentive.ly designed specifically for audience targeting for enterprise organizations could help.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Consolidation struck the social shopping sector, as 8thBridge, a provider of social discovery, curation, analytics, and marketing solutions for retailers, announced that it was acquired by digital shopping software and services company Fluid.
Cloud-based help-desk-software developer Freshdesk announced that its new In-Sync Facebook application is integrated with the social network, allowing its users to synchronize their customer-service and social efforts.
Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Following last week’s announcement of an expanded partnership with customer-relationship-management system SugarCRM, social analytics and engagement solutions provider NextPrinciples Tuesday named SugarCRM as one of three new customers for its Insight-to-Action platform, joined by Marathon Sports and IT World Canada.
When social analytics and engagement solutions provider NextPrinciples debuted its Insight-to-Action integrated platform in January, one of the features it highlighted was the platform’s ability to integrate with existing customer-relationship-management systems such as that of SugarCRM. The two companies further extended their ties by announcing an expanded partnership Wednesday.