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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

How To Grow Your Business Using Facebook

jimbelosic

Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.

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