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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

How To Grow Your Business Using Facebook

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Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.

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