Providing customer service via Facebook is becoming more mainstream, as a survey of 331 companies with annual revenue of more than $10 million found that 23 percent of them provide customer service and support via the social network.
Your Facebook page needs fans. And they’re not all created equal. But here are five types you want to cultivate.
Many people claim that the primary benefit of Facebook is for managing existing customer relationships rather than starting new ones — but this should not be an either-or proposition.
Here are seven ways chief marketing officers can tap their Facebook fans for customer relationship management.