It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
Cyclists, casual and professional, have a unique relationship with their gear. They really depend on it day in and day out to get them where they need to be, and a bad piece of equipment can mean being stranded. This trust and dependency breeds a strong brand relationship between cyclists and their chosen brands — the kind of connection all businesses should aspire to create. We took a look at the timeline pages of four large manufacturers to see how they were fostering that relationship. We also pulled out some best practices that your business could take away from them.