Dachis Group, which helps brands with Facebook marketing, announced Wednesday that it has raised $7.5 million in series-C funding led by Austin Ventures. The company plans to use this investment to build upon its successful 2012 and accelerate the development of its core data-driven social analytics platform.
It seems like pretty much every Facebook page administrator is looking for a way to track how well they’re doing. Dachis Group, a New York-based social software and solutions firm, launched on Wednesday its Campaign Performance Monitor, giving Facebook marketers another valuable tool. The new software taps into a treasure trove of data to not only track pages’ performance, but help administrators figure out what fans and followers really respond to.
In what almost seems like a version of Klout for employees of a brand, with a host of other robust features, social software provider Dachis Group rolled out Employee Insight, a software-as-a-service application that measures the social media contributions of employees.
Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands.
Dachis Group announced that its Social Business Index is now available to the general public.
Dachis Group, a Social Business consultancy announced today they acquired Archrival, a youth marketing consultancy and Facebook Preferred Developer who was recently selected as foursquare’s Collegiate Marketing Agency of Record.